---
title: Project_Dugro
description: Explore my work with Dumex Dugro through selected brand projects, showcasing my experience and contribution to campaign delivery.
---
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# A Closer Look at My Work with
# Dumex Dugro
Explore the Dugro projects I’ve contributed to ; from creative development to final delivery, and discover my role in bringing the work together.
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## Launching Dumex Dugro Sure
**KV & Photobank Production**
**Client:** Dumex Dugro
**Agency:** NexLabs
**My Role:** Junior Account Executive
**Scope:** Key Visuals & Photobank
Contributed to the launch of **Dumex Dugro Sure**, a nutritional milk product for children aged **3–9**, positioned around supporting catch-up growth. My involvement began with casting and continued through the KV and photobank shoot to the completion of the final launch artwork.
I handled the **casting process** and coordinated photography production with the team, covering images for both the main key visual and supporting brand communications. After the shoot, I stayed involved as the photography moved into artwork development, following the KV through to completion. This gave me responsibility across several connected stages of the launch, from arranging the talent to helping deliver the finished visual.
Alongside the product introduction, the brand launched the [**Dugro Growth Checker**](https://dugro.com.mm/bm/growth-checker), an online tool that helps parents check their child’s growth. The launch paired the product’s growth-focused positioning with a practical resource for parents, supported by the visual assets I helped deliver.
![\[Dugro\_Sure\_KV\]](https://www.khantnyeinchanmoe.me/hubfs/%5BDugro_Sure_KV%5D.jpg)
## Dugro 2026 Mother's Day Campaign
**KOL Coordination, UGC & Video Launch**
I contributed to Dugro’s Mother’s Day campaign, supporting KOL activity to drive user-generated content and helping launch the campaign video. My role brought together creator coordination and campaign execution, connecting the brand’s Mother’s Day message with opportunities for audience participation.
For the UGC activity, I worked with KOLs to encourage participation, supporting communication and follow-up around their involvement. The focus was on using creator content to introduce the campaign to audiences and encourage them to take part, keeping the KOL activity connected to the wider campaign.The campaign attracted approximately **40–50 UGC participants**, bringing audience contributions into the Mother’s Day celebration.
Alongside this, I supported the campaign video launch as part of the rollout. Working across both elements gave me an active role in bringing the campaign to audiences—from the video that introduced its message to the KOL activity that encouraged people to join in.
#### Dugro Step 4 — Iron-Focused POD Video
**Shoot Execution & Post-Production Liaison**
For Dugro Step 4’s iron-focused POD video, I helped execute the shoot and acted as the link between the client and the editing team. My involvement connected the practical work of filming with the decisions that shaped the finished video.
On set, I worked with the production team to carry out the shooting plan, keeping the intended message and required footage in view. Being part of the filming process also gave me useful context when discussing the material during editing.
In post-production, I clarified the client’s expectations and translated their comments into specific editing requests. I followed up on revisions and communicated updates between both sides, giving each review round a clear next step. My focus was ensuring that the client’s feedback was understood and reflected in the final output.
#### Dugro Sure — HCP Video
I handled Dugro Sure’s HCP video from the initial brief and storyboard development through to the final output. My responsibilities included planning the video’s flow and following the project through production and editing, keeping the finished video aligned with the brief.
#### Dugro — Children’s Health in the Rainy Season
I handled storyboard development and shoot execution for Dugro’s video on children’s health during the rainy season, remaining involved until the final video was completed. My work covered shaping the scene sequence, putting the shooting plan into action, and following the editing process to ensure the finished piece reflected the intended message.
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